Enviro-mental!
The carbon footprint, the banishing of plastic carrier bags, the increase on air tax and has the whole world has gone recycling mad?Even the arrogant wannabes on The Apprentice are getting in on the environment act judging by last week’s episode.
Personally, I wish we could all cool our heads over this whole global warming issue. However in light of the fact big businesses seem to be making money out of our impending doom, its going to be around for a long time coming.
The media have recognised the green issue, some more scare-mongering than others. But I think the way the tabloids have addressed the topic of concern and related it to their readers is commendable.
The Sun offers a double page spread on green tips which could save readers £645 a year which speaks directly to the hard up families facing cash flow problems due to the credit crunch 13/05/08.
The Daily Star also offers advice to cut the cost of gas and electricity and explains matter-of-fact what the soaring prices will mean for plenty of Brits 13/05/08 in an easy to understand accessible way.
But perhaps The Daily Mirror have really hammered home the information by giving a table comparing typical energy bills on how much the different suppliers are likely to charge. 13/05/08
These are real issues facing real families at the grass-roots level of the problem.
If the big cheeses want to get more people involved in this, which is to me, a depressing subject then they should think more tabloid. Those who try and communicate environmental issues are trapped in the mindset of classic documentary or its print equivalent- the broadsheet.
The broadsheets will scoff at the idea that they dumb down weighty issues. But this is not necessarily so. Everyone make things in different formats without over intellectualising and not over simplifying them either.
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